About me

Greetings, I’m Simon B.

I’m a professional computer engineer by trade, with a passion for menswear and craftsmanship for many years. Studying engineering made me appreciate the effort, knowledge and practice required for proper craftsmanship, especially in suits, shoes, ties and other garments. After I started reading about watches from an engineering perspective, my interest shifted towards menswear. 

I have worked over 10 years in public, parapublic and private sectors. I am also a director on a few boards, both public and non-profit, while also working in management. More often than not, I have been the youngest at the table, hence the importance of looking the part. Therefore, my interest lies in executive attire but isn’t limited to suits. I also appreciate a more casual approach and am always willing to learn.

Even though I live in a small town, dressing up is a part of me. I never skip an occasion to wear a suit, a tie or a sport coat. My style is something personal that grows up with me. Mistakes, missteps, change and improvements are all part of the journey. Wearing proper suits lets me feel amazing while encouraging the industry I love and the artisans I admire.

I am one of the founding 50 of The Sartorial Club, a group of enthusiasts and brands that share a passion for menswear and craftsmanship. We meet around the world in first class events that are covered by media.

I believe executive menswear enables you to express yourself and feel confident while giving you opportunities you would otherwise miss. It goes far beyond the clothing, style or comfort, it just works. Military uniforms, politicians, kings and public figures all use executive dressing, simply because the psychology behind it was proven again and again. After all, clothing is a tool like any other.